The photos you share should reflect the story of your business. I have taken photos at Natural Bodyz Fitness several times. I was invited back to take photos of their two new hires. In speaking with the owner of the gym I was able to learn a little about his new hires and how he needed them to represent the company. This is an important conversation before taking professional branding photos of employees.
The employee working the front desk is the face that new members will see when they are considering joining the gym. It was important to take photos of her appearing friendly & happy, someone that would make you excited to join the gym. When planning your branding session, consider the role that the greeter will play in your business.
This is a new personal trainer at Natural Bodyz. She prefers to work with women between the ages of 20 - 30. Her ideal clientele are women looking to build strong, healthy foundations early in life. For this reason, we took professional photos to attract a younger clientele. I always ask my clients who they LOVE to work with so we can focus on attracting that person. No one wants to work with clients they don't enjoy.
Have a great week!
- Leah Ariel <3