Your professional headshot tells potential clients who you are and what you do. You want to make sure that it reflects your personality and attracts the types of clientele you are looking for.
One of the most common mistakes I see with professional headshots is that they can be too uniform. People put too much effort into trying to look like everyone else instead of embracing who they are.
So, here are some things to consider to create an effective professional headshot…
1. Do you prefer to work with those on a budget or more high-end clientele?
If you prefer to work with people are operating on a budget, so you can be the solution to all their problems, your headshot should be more approachable and relaxed. However, if you want to attract a more high-end client you, you want to appear as professional as possible. Be sure to look at all aspects of your headshot: clothing, hair & makeup, background, etc. Let your headshot sell your product or service for you.
2. Is there a certain style of client you prefer to work with?
We all click better with certain personalities better over others. To truly enjoy your work and be the best you can be, it is important to work with people you mesh well with. Make sure your headshot will attract people you want to do business with. Whether you wan to work a more artsy crowd or business professionals, your headshot can work to attract them to your business.
3. Who are you?
Overall, your headshot should show your client who you are. With such a fast-paced world where social media and image is everything, it’s important that your headshot sell you at a quick glance. If you’re more serious, be more reserved. If you’re more fun, left your laugh shine! The important piece to remember — just be you!
Stay tuned for more advice on how to build an effective business image! <3
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